THE BUSINESS-INSIDERS CONFERENCE solely focused on private labels
This year’s conference gives an insight into feasible ways to change image, strategy development, product management and packaging re-branding. The conference also offers the opportunity to become familiar with the latest trends and modern strategic tools. The conference participants will also become familiar with specific product launches and their success stories.
The conference programme
9:00 – 10:00 Registration; your chance to visit the the exhibition
10: 00-10.45 Private-label products development prospects in Poland, 2017-2022. Magdalena Szot (Retail Analyst / PMR)
10: 45 – 11: 30 The private label strategy integration with the retail-chain strategy – new challenges. Dorota Kałowska (Partner & Strategy Consultant COBALT SPARK / expert of the Polish Trade Chamber
11: 30-12: 15 You are what you eat! The vegetarian, vegan and bio trend in the FMCG market and private labels. Karolina Liberka – Business Development Deputy Director / Feno
12: 15 – 12: 45 DISCUSSION PANEL “Private labels v brands – what are the Polish market’s bearings?” PANELISTS: Magdalena Szot (PMR), Dorota Kałowska (COBALT SPARK), Andrzej Wojciechowicz (FMCG Consulting), Czesław Meus (Stowarzyszenie Polska Ekologia).
12: 45 – 14: 00 LUNCH break and the exhibition tour
14: 00 – 14: 45 Private labels in niche categories – a fad or an effective response to consumers’ demand? Edyta Dembińska (Private Labels Dpt. Head / PIOTR AND PAWEŁ)
14: 45 – 15: 15 Private label product and its packaging – the importance of competitive advantage development for retail chains (client and operational level). Robert Lis (Marketing Manager / DS Smith Packaging)
15: 15 – 16: 00 “Private Labels czy Private Brands?”. Wojciech Mierowski (Brand New Attitude)
Magdalena Szot – A retail market analyst. Magdalena Szot specializes in the sector-related publications, with a focus on Poland and Central and Eastern Europe’s countries (e.g. Cosmetics in Polish retail in 2016).
Dorota Kałowska – Polish Trade Chamber’s expert, Partner & Strategy Consultant COBALT SPARK. For 14 years she has worked with retain chains in Poland as well as private-label owners in brands development process. She has constantly monitored the private labels market, has run extensive training-programme in branding and effective packaging utilisation of brand strategy.
Karolina Liberka – Business Development Deputy Director at the Feno digital agency, responsible for the the agency’s strategic processes. Regular mentor at workshops for startup, lectures on strategy at the MBA-programme, teaches advertising at the technical secondary school and at the Third Age University. She has been fascinated with objects and phenomena ambiguity and oddity dependant on the generation.
Edyta Dembińska – Private Labels Dpt. Head / PIOTR AND PAWEŁ She boasts nearly 20 years of experience in retail sector. For several years she has worked at the Selgros and Intermarche retail chain, her professional duties were fresh categories management, including private labels. For more than 2 years she has been responsible for Piotr and Paweł retail chain’s private label. She has also cooperated with GHPL Plus on the “Lubię” branded products launch in such retail chains as: Piotr and Pawel, Topaz.
Robert Lis – the Head for DS Smith marketing strategies for key products and services. Responsible for new products markets development, collaboration with retail chains and comprehensive marketing andimage campaigns for businesses.
Wojciech Mierowski – CREATIVE DIRECTOR, BNA PARTNER / Brand New Attitude, 25 years in business.BNA / (brand new attitude) co-creator and creative director. His professional interests encompass Branding, Brand Consulting, Brand Design, Brand Experience Design and Creation, Corporate Identity and Brand Identity. Presentations, debates, lectures, workshops and trainings on branding, contemporary cultural phenomena in the context of branding, brand strategy, brand design, visual identity, companies image and identity are in focus of his lecture at e.g. Academy of Fine Arts, Krakow, Davos World Communication Forum. The author of publications in the business-sector’s media (Media and Marketing, New Marketing, Marketer +, Harvard Business Review).